A short marketing message that creates intrigue and interest, so people will want you to give them more information about “What you do”
Keys to an Audio Business Card
· Create Intrigue
· Target a specific market
· Focus on the BENEFITS
· Avoid making it about you
· Avoid statements that make people feel to embarrassed to say “Me!”
Audio Business Card Script
I <action verb> <target market> <benefit> so they can <benefit>. You don’t happen to know anyone like that do you?
<action verb> Expresses physical or mental action. Shows what the subject of a sentence is doing. How will you serve your Target Market?
<target market> A particular group of consumers at which a product or service is aimed. Whom will you serve?
<benefit> An advantage or profit gained from something. What will your Target Market gain from the experience?
Example: “I make sure people who are looking to retire, do so faster then they think is possible, so they can spend more time with their kids.”